How to implement crisis management

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How to implement crisis management

just as crisis management expert you Qiaochang said, crisis is both danger and opportunity. Crisis management is the "dance on the tip of the knife" of enterprises. Facing the crisis, the enterprise management countermeasures are different, and the effect is also different. However, crisis management is by no means a management that starts only after the emergence of a crisis. It needs to be prevented before it happens

what is crisis management

any enterprise has the possibility of encountering setbacks and crises. These crises mainly come from the following eight aspects: personnel crisis, industry crisis, product crisis, natural disaster crisis, financial crisis, public hazard crisis, crime crisis and accident crisis

the danger of the crisis is self-evident, and the opportunity of the crisis lies in: first, the crisis can expose the shortcomings of enterprises, enable enterprises to suit the case, and remove obstacles for further development; There are mainly two heat treatment systems adopted: one is the heat treatment scheme of solid solution + aging formulated with reference to the standard heat treatment system of GH2132 alloy; Another heat treatment system is solution free treatment. Secondly, enterprises often become the focus of public attention in crisis. If the crisis is handled properly, it can more effectively improve the popularity and reputation of enterprises than under normal circumstances. The danger of crisis is inherent, and the opportunity of crisis must be based on the successful crisis management of enterprises

therefore, crisis management came into being. Crisis management can be broadly divided into crisis prevention and crisis management. The former is to prepare for a rainy day before a crisis occurs; The latter is how to deal with the crisis. Psychological preparation and measures preparation are far from enough, which is still a weak link of modern enterprises

crisis prevention

crisis prevention is better than crisis management. It is the cheapest way of crisis management. Different enterprises should take flexible and diverse preventive measures according to their own special circumstances

some crises (such as serious natural disasters, diseases, etc.) are sudden and unpredictable, but some crises may stem from the accumulation of deficiencies or mistakes in the daily production and business activities of enterprises. The former kind of crisis is certain to be preventable, while the latter kind of crisis can be avoided if it can be paid attention to as soon as possible. One of the main methods of crisis prevention is to pay enough attention to the weak links or potential problems of enterprises in daily operation and form a correct understanding of the possible harm they may cause

improving the immunity of enterprises to the crisis can also keep enterprises away from the crisis. This can be done from the following aspects: strengthen the crisis awareness of all employees, especially the main managers of the enterprise, and integrate this awareness into the enterprise culture; Strengthen enterprise credit management and establish a good image of the enterprise in the eyes of the public; Strengthen product quality management and strive to achieve zero defects in all products; Strengthen marketing management and do a good job in after-sales service; Strengthen the management of public relations and maintain its identity

in addition, the sooner an enterprise recognizes the threat of the crisis and takes appropriate actions, the more likely it is to control the development of the problem. Therefore, if the enterprise can establish a set of early warning mechanism in the daily operation and management, once the crisis occurs, the enterprise can deal with the possible losses and difficulties in an orderly manner. So, how to establish a crisis early warning mechanism? First, establish a crisis management organization. Such a department must be headed by the top leaders of the enterprise, mainly the heads of functional departments, with the involvement of some grass-roots employees, and it is best to have external senior public relations consultants. Second, carry out risk classification management. Classify the risks and work out solutions. Third, hold simulation training of crisis outbreak in different ranges from time to time, including: the coordination ability of crisis management of various departments; How to face financial difficulties and personnel crisis; How to face the media and the public; How to propose solutions in the shortest time; How to quickly resume normal operation, etc

crisis management

even if the enterprise's preventive measures for the crisis are quite comprehensive, no enterprise can never encounter a crisis. When facing a real crisis, only timely and effective countermeasures can save the enterprise from the crisis

the survey results of top managers in enterprises in Beijing and Shanghai by horizon company show that the first three crises that enterprises most often face at present are personnel crisis, industry crisis and brand crisis, with the winning rates of 53.8%, 50.0% and 38.7% respectively

personnel crisis

personnel crisis has become the first problem of enterprises, mainly including the high turnover rate of ordinary employees, the sudden resignation or dismissal of senior managers, and the sudden death of senior managers

after the crisis, timely communication is one of the important ways to resolve the crisis. The manager should calmly find out the cause of the crisis through communication, take effective measures to prevent the situation from spreading, and put the profile in the two-component metering mixer to resolve it as soon as possible. Otherwise, if the initial response lags behind, the crisis will spread and expand

once the brain drain occurs and the situation is severe, the enterprise should immediately form a crisis management team. Its members should choose those managers and professionals who are familiar with the internal environment of the enterprise and the industry and have higher positions. They should have the characteristics of being brave in innovation, good at communication, rigorous and meticulous, dealing with chaos calmly, and having affinity, so as to take the overall situation into account and make decisions quickly. For example, it is necessary to timely rescue the business and technical secrets that may be leaked and the customers that may be lost, including putting forward higher requirements on the performance of plastic products by using legal and administrative means to minimize the loss, and how to stabilize the morale of on-the-job employees as soon as possible to avoid chaos within the enterprise. If it has a bad impact on the society and even seriously damaged the corporate image, the truth of the crisis should be announced to the media and society as soon as possible to avoid the deterioration of the situation. In short, the key to properly deal with the brain drain crisis is to establish an effective information dissemination system, do a good job in communication after the crisis, and strive for the understanding and cooperation of external media and internal

recently, the shortage of migrant workers in the Pearl River Delta has aroused great concern. It is reported that from the first day of the new year to the seventh day of the year, the number of migrant workers who came to Guangzhou by train decreased by 7.6 percentage points compared with the same period last year. This situation will lead to higher labor costs, thereby reducing the competitiveness of enterprises. The way to avoid this crisis is to upgrade industrial technology and enterprise management, so as to reduce the excessive dependence of enterprises on cheap labor

industry crisis

industry crisis includes the crisis caused by industry shrinkage, or the crisis caused by industry competition

when an industry falls into an overall crisis or an enterprise in the same industry falls into business difficulties due to various reasons, it may lead to the business crisis of enterprises in the industry. The main causes of the industry crisis are: first, excessive competition. For example, in recent years, excessive competition in China's home appliance industry has led to large-scale losses in almost the whole industry; 2、 The emergence and development of alternative products, such as the development of, have pushed the pager industry to a dead end; 3、 For example, the barley harvest in Australia and Canada decreased in 2002, and the international malt price doubled, which greatly affected China's beer industry; 4、 Reputation crisis, such as the reputation crisis of the moon cake industry caused by the "Guanshengyuan" Chen stuffing storm; 5、 Adverse media reports, for example, if customers encounter any problems in use in 2002, they can timely feed back to us the "foreign garbage insider" storm in the wine industry; 6、 Unexpected events, such as the great depression brought to the aviation industry by the "9/11" event and SARS event, etc

at present, in the plastic industry, BOPP film caused a market crisis due to the excessive expansion of production capacity, and most enterprises are operating at a loss. Enterprises must adjust in time to get out of danger. First, the adjustment of product varieties, from the production of ordinary films to the production of high-end films, such as multi-functional, ultra-thin and special decorative films; The second is to adjust the market. In addition to basing ourselves on the domestic market, we can also consider opening up foreign markets

saving the industry crisis often depends on the joint efforts of all enterprises in the industry. As far as the BOPP film industry is concerned, all enterprises should strengthen exchanges and communication, abide by the relevant laws and regulations such as the price law and the Interim Provisions on curbing price monopoly, and should not take price reduction as a single means of competition, nor should they adopt disguised price reduction to promote sales. Otherwise, it will only worsen the market situation

brand crisis

brand crisis includes the quality problems of products and services, the increase of customers' complaints about products and services, the increase of compensation to customers, and the organized boycott of customers not to buy the products or services of the enterprise

in the United States, when the safety of enterprise products is in doubt and new tests confirm the existence of threat factors, the federal government of the United States will require enterprises to implement product recalls. As China's economy and laws are gradually in line with international standards, there will be more and more cases of Chinese enterprises actively recalling products. For example, the newly implemented regulations on the recall management of defective automotive products in China also involves the recall of automotive plastic parts. Often a product recall is enough to destroy the reputation of the company and reduce the future sales of the enterprise. Therefore, once there is a product defect crisis, it is very important for enterprises to take decisive and rapid actions that are negative to society

in dealing with the crisis of product recall, the enterprise's crisis management team should plan the following problems in advance: first, decide who will speak on behalf of the company according to the type of product recall. Second, whether the reception will be held, where it will be held, and what information should be prepared in the bag? Third, in the process of product recall, what personnel actions (punishment for people) need to be taken? Fourth, what should we say on the company website and various search engines to ensure that the news heard by the media, consumers and distributors is unified

last October, IKEA, a global furniture manufacturer, took the initiative to deal with the recall of its product fargrad children's chair, which is worth learning from. When the staff of the company inspected its goods warehouse, they found that the red plastic foot pads of some fargrad children's chairs were not firmly installed on the legs of the chairs. After that, IKEA conducted additional quality testing on this product, which finally confirmed the existence of the problem. Then take measures to recall immediately, instead of waiting for consumers to have problems with the product and find problems after complaints, the enterprise will recall. In the information release of the whole product recall, the public opinion guidance of the whole media is in the direction of being beneficial to IKEA. Because consumers and the public do not care about the problem itself, but more about the attitude of manufacturers in dealing with the problem. It can be seen that in the face of crisis, enterprises can also seize the opportunity to enhance their popularity. (end)

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