The fatal temptation of the hottest inkjet printin

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Editor's note: Recently, flippin, a printing expert, investigated the recent influence of inkjet printing technology and predicted its development trend in the future. Now, let's walk into his investigation report

when I was a little boy, my grandfather taught me how to fish in the rivers of southeast Pennsylvania. After many years, I learned how to bind flies. I must admit that my intelligence should be used in other ways. But I know that for a fish in the water, only when it is tied up and let it move on the water, it will look more natural. It also makes the market of recycled plastic granulator more and more optimistic

similarly, for those of us who analyze the market and technical trends, it is very important to provide available and meaningful data and analysis materials for specific market groups. First of all, there are several types of companies involved in the investigation of various parts of the printing market. They are manufacturers, publishers, printers and print buyers. And each group has a series of special needs. Regardless of their position in the market, every manufacturer wants to know what they should do to maintain their competitive advantage in the market. At present, their concerns are focused on inkjet printing technology

you may have heard that inkjet printing will replace analog printing in many fields. This is true. For example, the sales volume of the U.S. wide width inkjet printing market has reached $6billion, and the market will continue to grow in quantity and price. This growth momentum has attracted more manufacturers to participate in the competition, resulting in the increasing pressure on profits. For printers, they must make strategic decisions immediately

in many printing plants, inkjet technology has indeed played a complementary role to traditional printing technology. In other printing plants, the role of inkjet technology is far less than people expected. If we pay attention to the silk printing field, we will find that the progress of science and technology has enabled people to use ink-jet technology to produce a large number of live parts. Therefore, it can now compete with the silk operation convenient printing factory in the short version live field. At the same time, the direct plate making technology has effectively shortened the operation cycle of offset lithography of carbon nanotube fiber materials that have been developed by enwan technology. This forces silk printers to analyze their own business model before deciding which technology they will invest in the next step

the development of inkjet and other technologies and the low level of technical progress do not mean that silk printing will disappear completely. For example, although the product quality of UV ink-jet printing will reach or even exceed the level of UV silk printing, this does not mean that UV silk printing will disappear completely. In fact, when some mature technologies face the challenges of new technologies, their position in the market will change. For the users of these mature technologies, it will become very important to maintain the competitive advantage in the future

we can clearly see this from a survey report on users of wide width inkjet printing products published in june2005, and many printers have started this matter. Due to the emergence of digital printing and some changes in the market, the business models and priorities of many printing houses have changed in the past five years. I will discuss this in the next section. Of course, not all printing houses have undergone such changes

how to determine the business route

in the past, the printing market distinguished the currently used technologies (such as silk printing, lithography) from some previously used technologies (such as electrostatic photography, photocopying, etc.). Today, ten years after the emergence of wide width inkjet technology, this distinction has not been recognized by people. Therefore, we have conducted a new division and analysis. Through understanding different types of printing houses, we found that not all printing houses are interested in or feel threatened by inkjet printing technology. There is no such mentality of comparison between printing houses

this makes the printing market more complicated. On the one hand, some printing houses quickly try and invest in new technologies. On the other hand, some printing houses have little interest in inkjet technology. In another recent market research report, the consulting conducted a survey on a group of manufacturers that did not invest in inkjet printing technology. Some of them have misunderstandings about ink-jet printing. Some people think that ink-jet printing products cannot be permanently preserved or that ink-jet technology cannot be used for outdoor banner printing. Others said that the market demand for inkjet printing products is not large or that inkjet printing technology is difficult to learn

benefits of inkjet printing

most people are used to pricing printing in terms of dollars per square foot. However, the price of inkjet printing products per square foot is lower than that of analog printing products. We must analyze the benefits of inkjet printing from another perspective, which is very important

first of all, inkjet technology does not provide a simple one-to-one replacement like traditional analog printing, or can be sold like traditional printing. Inkjet offers people a special opportunity. For example, it can well meet people's demand for speed. At the same time, inkjet also makes it easier to print the same pattern on different formats

in addition, with the increasing demand of customers for short print and personalized products, people are more willing to save the products on CD rather than copy or save them on silk. The cost saved makes inkjet technology more attractive

Will silk printing disappear? Of course not. But its position in the market will change. With the continuous recognition of digital printing value by printing houses, the position of inkjet printing in the market will continue to be consolidated and strengthened

start first.

what is the future of the US wide width inkjet printing market? Here are some of my predictions:

in general, inkjet printing will continue to grow and many new application fields will be developed. These fields will not maintain synchronous growth. Some fields will maintain growth at the expense of other technologies, both digital printing and analog printing

wide width water-soluble printers will continue to lose their market share, but this does not mean that such printers will disappear. In fact, water-soluble printers will continue to occupy a certain market share

solvent printers will continue to grow

the flat panel inkjet printer (including UV type and solvent type) will consolidate its leading position in the field of wide format printing and will continue to grow

due to the existence of competition, it is not easy to succeed. However, printers can gain a larger market share by better mastering new technologies, understanding the market environment and making scientific predictions about the future

source: Chinese mass Entrepreneurship

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